Our mission
To give every small business the kind of technology that used to be available only to large enterprises, at a price and simplicity that fits them.
I
About us
Software that stays out of the way, so businesses can focus on people.
INFINITEBOW Technologies is a software company based in Bengaluru. We build products for the businesses that make up most of the economy: the neighbourhood clinic, the family-run salon, the independent consultant.
These businesses run on appointments and relationships. Too often, that means phone calls, notebooks and missed follow-ups. We build tools that handle the routine work (bookings, reminders, rewards and reviews) so owners and their teams can spend their time with customers.
Our name says what we care about: relationships that keep coming back, like an infinite loop.
Our vision
A future where a customer can book, return and recommend any local business in seconds, in their own language, on the apps they already use.
II
Our products
One family of products, built around the customer journey.
Each product works on its own, and they work best together. Start with a free trial, with no credit card needed.
Bookings
BookUgo™
An appointment platform for service businesses. Customers book in a few taps, and your team sees everything in one calendar.
- Online and in-app booking, available 24/7
- Staff calendars, walk-in queues and branches
- Automatic reminders that reduce no-shows
- Booking by WhatsApp and AI chat, in English and most Indian languages
Retention
BookUgo™ Loyalty
Digital loyalty cards that turn first-time visitors into regulars, with no paper punch cards to lose.
- Digital stamp and reward cards
- Quick QR check-in at the counter
- Customers track their rewards in the app
- Simple setup, with no extra hardware
Reputation
BookUgo™ Reviews
An AI assistant for your Google reviews. It helps you reply to every customer thoughtfully and understand what they're telling you.
- AI-drafted replies in your business's voice
- You approve every reply before it is posted
- Insights on what customers praise and what to fix
- Alerts for reviews that need personal attention
III
Who we serve
Made for businesses that run on appointments.
Clinics
Doctor schedules, patient queues and follow-up reminders.
Salons
Stylist calendars, service menus and repeat-visit rewards.
Spas & wellness
Therapist and room booking, packages and loyal regulars.
Consultants
Session booking, client history and fewer no-shows.
IV
Our approach
The principles behind everything we build.
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01
Simple by design
If a feature needs a manual, we haven't finished designing it. Our products are built for busy owners and front-desk staff, not IT teams.
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02
Secure by default
Each business's data is kept separate, sensitive credentials are encrypted, and we collect only what the product needs to work.
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03
AI with a human in charge
AI drafts, suggests and saves time. People make the decisions, and nothing important happens without your approval.
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04
Built for India
Multilingual, WhatsApp-first and priced for small businesses, because that's how India books, talks and pays.
V
Our journey
Just getting started, with the long game in mind.
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2026
Founded in Bengaluru
INFINITEBOW Technologies Private Limited is incorporated in Bengaluru, Karnataka, with one goal: better software for small businesses.
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Today
BookUgo™ & Loyalty
Businesses take bookings online, in the app and on WhatsApp, and reward their regulars with digital loyalty cards.
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Next
BookUgo™ Reviews
AI-assisted replies and insights for Google reviews, with the owner approving every reply.
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Ahead
More ways to grow
More Indian languages, deeper AI assistance and new tools that help businesses keep customers coming back.
VI
FAQ
Questions we hear often.
How much does BookUgo cost?
We offer plans for different business sizes, and every new business can start with a free trial, with no credit card needed. Call or write to us and we'll suggest the plan that fits you.
Is my business and customer data safe?
Yes. Each business's data is kept separate from every other business, sensitive credentials are encrypted, and access is limited by role. We use your data only to provide the service, and we never sell it.
Which languages does BookUgo understand?
Customers can chat and book in English and most Indian languages, including Hindi, Tamil, Kannada, Telugu, Malayalam, Marathi, Bengali and Gujarati. BookUgo also understands everyday mixes like Hinglish, and it replies in the customer's own language.
Do my customers need to download an app?
No. Customers can book through the BookUgo app, and once your business number is connected, they can also book simply by messaging you on WhatsApp.
Can I use BookUgo for more than one branch?
Yes, depending on your plan. You can add multiple branches and manage their staff and services from one place.
How do we get started?
Contact us and we'll help you set up your services, staff and working hours. Once that's done, customers can start booking. There's no special hardware to buy.
Let's build relationships that last.
Whether you run one clinic or a chain of salons, we'd be glad to show you what our products can do for your business.
Free trial · No credit card needed
VII
Contact
We'd love to hear from you.
For product demos, partnerships or support, reach us through any of the channels below.
Registered office
No 601, Evershine Northeast Apartments,
Nirmala Vidyalaya Road, Gattahalli,
Bengaluru Urban, Karnataka 560099, India
Nirmala Vidyalaya Road, Gattahalli,
Bengaluru Urban, Karnataka 560099, India
Grievance officer
Kishor Chand, Director
contact@bookugo.in · +91-7067434499
For any query, complaint or concern about our products or your data.
Careers
We're hiring.
If you'd like to build software for India's small businesses, we'd love to hear from you.